Ever since Apple debuted its first iPhone in 2007, the number of iPhone loyalists, who say that they definitely or probably will buy the next iPhone, has plummeted. According to a recent Strategy Analytics Wireless Device Lab Report, only 75 per cent of iPhone owners in Western Europe say they are likely to buy their next phone from Apple, down from 88 per cent in 2011.
US repeat purchase intentions have also seen a slight decline, down from 93 per cent in 2011 to 88 per cent in 2012, said the report. The figures have come almost a month after Apple launched its latest iPhone 5.
“There is no doubt that Apple is continuing its success in retaining existing user base while attracting new customers,” commented Paul Brown, director at Strategy Analytics’ User Experience Practice, adding, “negative press prompted by a perceived lack of recent innovation by Apple has meant we are starting to see some growth in the number of previously highly loyal consumers who are now reconsidering whether or not they will purchase a new iPhone for their next device.”
Apple is poised for a record iphone5 debut and may not be able to keep up with demand as customers lined up in Sydney, Tokyo, Paris and New York to pick up the latest model of its topselling product. Global sales started at the Apple Store in Sydney’s George Street at 8 am, as about 500 people waited to buy the device.
obliterated its single-day sales record for iPhone pre-sales, announcing that it took orders for more than 2 million iPhone 5s last Friday. That was more than double its previous mark of 1 million iPhones ordered the first day of pre-sales in October for the iPhone 4S.
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